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ProcessEight steps

From logo
to film.

Eight steps and four approval points. Each step ends with something you can see: a card, a board, a sheet, a cue, a cut.

  1. 01Brief
  2. 02Brand read
  3. 03Concepts
  4. 04Story
  5. 05Storyboard
  6. 06Look
  7. 07Sound
  8. 08Film and delivery

  APPROVAL POINT: NOTHING MOVES ON UNTIL YOU SAY YES.

Brief

You give
Your logo, one line about the idea, a link or two.
We deliver
A short call or a written intake, and a brief card we both sign off.
Brief · 001 · EzyInsp ProReceived · day 01

The idea, in their words

“Make a rental inspection feel heroic. And show it works with no signal.”
Client
EzyInsp Pro, a property-inspection app
Sent
Logo, one line, website, two app screens
Wants
About 90 seconds, for the site, YouTube and phones

Brand read

You give
Nothing more.
We deliver
Audience, competitors, tone, and the dos and don'ts we hold to.
Brand read · EzyInsp ProStep 02

Audience

Property managers and inspectors who spend their days in other people's houses, in any weather.

Around them

Paper checklists, spreadsheets, apps that stall when the signal drops.

Tone

DeadpanHeroicPrecise

Do

  • Show the app working in real conditions.
  • Let the job look as skilled as it is.

Don't

  • Make fun of tenants or landlords.
  • Promise what the app can't do.

Concepts

Approval point · concept
You give
Pick one.
We deliver
Two or three directions, each with a logline, a mood and a music direction.
Concept AApproved
Concept A style frame: Mia on the verandah, storm light
Style frame

The Inspector

A routine rental inspection, cut like a superhero trailer.

Mood
StormDeadpanHeroic
Music
Low strings and a taut pulse, building to one held note.
Concept BDirection B
Sample

Twelve Rooms

Twelve rooms, twelve ticks: an inspection cut to a metronome.

Mood
GraphicBrightRhythmic
Music
Clock-tight percussion; no melody until the end card.
Concept CDirection C
Sample

Moving Day

A tenant's year, told backwards from the exit report.

Mood
WarmQuietHuman
Music
Solo piano: one theme, four seasons.

Story

Approval point · story
You give
Notes.
We deliver
A beat sheet, the script or voice-over, and the timing.
  1. 01 · 0:00

    Cold open

    Their mark, then Paddington from above: a storm building over the jacarandas.

  2. 02 · 0:12

    Arrival

    Mia drives in. Boots into a puddle of jacaranda petals.

  3. 03 · 0:24

    Title

    THE INSPECTOR. A routine inspection.

  4. 04 · 0:28

    The door

    A knock on the fretwork. The tenant opens up.

  5. 05 · 0:36

    Snap

    Room by room: the checklist, the photo, the note.

  6. 06 · 1:00

    Power cut

    The storm takes the power. She keeps going by the light of her phone.

  7. 07 · 1:16

    Done

    One tap: review, and the report is ready. Then the end card.

  8. 08 · 1:36

    Tag

    She drives off; the tenant watches. The Inspector will return.

Storyboard

Approval point · storyboard
You give
Notes.
We deliver
Frame-by-frame panels, then an animatic with temporary sound.
  1. SH 0034.0 s

    Wide. Paddington under a storm, one house lit.

    Push in
  2. SH 0053.0 s

    She drives in under the jacarandas.

    Track left
  3. SH 0071.5 s

    Boots hit a puddle of petals.

    Low angle
  4. SH 0112.5 s

    At the door, phone ready. The tenant opens.

    Static
  5. SH 0142.0 s

    The checklist, room by room.

    Insert
  6. SH 0212.0 s

    The lights die.

    Snap zoom
  7. SH 0263.5 s

    Lightning: Mia on the verandah. The hero frame.

    Static
  8. SH 0314.0 s

    End card.

    Hold

Look

You give
Nothing.
We deliver
Characters, locations, colour keys, type and the end card.
Character sheet · The InspectorSheet 01
Mia, full figure
Full figure
Mia, close-up
Close-up

Character

Mia

Property manager · lead

Navy suit, ponytail, never rushed. Treats a routine inspection like a mission, and smiles when the power goes.

Wardrobe

Navy suit, white shirt, black boots. A phone, always in hand.

Palette

#433123#a3774a#bbb296#e1dcc9

Suit · shadow · skin · light

ProjectThe Inspector
SheetCharacter 01
RevC
StatusApproved
Colour key, Petals
0:16 · PetalsStorm grey, wet asphalt, jacaranda.#060401#252217#535b56#7b7f74
Colour key, Snap
0:44 · SnapWarm timber, cold window light.#0e0f09#362b18#4e442d#82827b
Colour key, Power cut
1:12 · Power cutBlue-black. One light source: the phone.#020402#0c0e0a#1c2d34#2b414a
Colour key, Storm light
1:24 · Storm lightLamp gold against a storm.#02111a#1c1910#303128#605744

Sound

You give
Nothing.
We deliver
An original score, sound design, voice, and a mix for web and social.
1M11M21M31M4
CueTitleInOutLengthTypeNotes
1M1Arrival00:00:0000:00:280:28ScoreLow strings under the rain; thunder rolls in over Paddington.
1M2Inspection00:00:2800:01:000:32ScoreA taut pulse. Every photo lands on the beat.
1M3The Storm00:01:0000:01:280:28ScoreThe power goes and the score drops to a heartbeat, then full brass.
SX1Weather00:00:0000:01:281:28Sound designRain on a tin roof, thunder, the hum of the power going down.
1M4End card00:01:2800:01:520:24ScoreOne held note under the end card, then a sting for the tag.

Film and delivery

Approval point · final film
You give
Two rounds of notes.
We deliver
Edit, colour, titles and product screens in shot. The master, 9:16, 1:1, cut-downs, captions and poster frames.
Format × lengthFull1:5260seconds30seconds15seconds6bumper
2.39:1 · MasterSite, YouTube, pitch screens
9:16 · VerticalReels, TikTok, Stories
1:1 · SquareFeed, LinkedIn
4:5 · FeedPaid social
IncludedOn requestEvery delivery: captions (SRT and burned-in), poster frames, thumbnails, end card, audio stems.

+Photography

And for a shoot, five steps.

  1. 01Consult
  2. 02Moodboard and shot list
  3. 03Shoot
  4. 04Selects
  5. 05Retouch and delivery

Start at
step one.A logo and an idea.

Start a project

Or write to hello@haifoto.com