The idea, in their words
“Make a rental inspection feel heroic. And show it works with no signal.”
- Client
- EzyInsp Pro, a property-inspection app
- Sent
- Logo, one line, website, two app screens
- Wants
- About 90 seconds, for the site, YouTube and phones
01Case study · EzyInsp Pro
The Inspector
A routine rental inspection, cut like a superhero trailer. A storm takes the power out of a Paddington Queenslander mid-inspection, and the report still gets done.
02The brief
What they sent us
03Our read
Heroic, deadpan, exact
Audience
Property managers and inspectors who spend their days in other people's houses, in any weather.
Around them
Paper checklists, spreadsheets, apps that stall when the signal drops.
Tone
Do
- Show the app working in real conditions.
- Let the job look as skilled as it is.
Don't
- Make fun of tenants or landlords.
- Promise what the app can't do.
04The idea
“A routine rental inspection, cut like a superhero trailer.”
The Inspector
A routine rental inspection, cut like a superhero trailer.
- Low strings and a taut pulse, building to one held note.
Not drawn
Twelve Rooms
Twelve rooms, twelve ticks: an inspection cut to a metronome.
- Clock-tight percussion; no melody until the end card.
Not drawn
Moving Day
A tenant's year, told backwards from the exit report.
- Solo piano: one theme, four seasons.
05Story
8 beats in 1:52
Cold open
Their mark, then Paddington from above: a storm building over the jacarandas.
Arrival
Mia drives in. Boots into a puddle of jacaranda petals.
Title
THE INSPECTOR. A routine inspection.
The door
A knock on the fretwork. The tenant opens up.
Snap
Room by room: the checklist, the photo, the note.
Power cut
The storm takes the power. She keeps going by the light of her phone.
Done
One tap: review, and the report is ready. Then the end card.
Tag
She drives off; the tenant watches. The Inspector will return.
06Storyboard
Every shot, drawn first
Wide. Paddington under a storm, one house lit.
Push inShe drives in under the jacarandas.
Track leftBoots hit a puddle of petals.
Low angleAt the door, phone ready. The tenant opens.
StaticThe checklist, room by room.
InsertThe lights die.
Snap zoomLightning: Mia on the verandah. The hero frame.
StaticEnd card.
Hold
07Look
Jacaranda, timber, storm light
Character
Mia
Navy suit, ponytail, never rushed. Treats a routine inspection like a mission, and smiles when the power goes.
Wardrobe
Navy suit, white shirt, black boots. A phone, always in hand.
Palette
The Inspector
Character 01
C
Approved
Character
The tenant
Opens the door in a linen shirt. Says little. Watches her drive away.
Wardrobe
Linen shirt, sleeves rolled. Barefoot on the boards.
Palette
The Inspector
Character 02
C
Approved
Plate 01Location
The Queenslander
Paddington, Brisbane. Timber on stumps, fretwork verandah, a yellow door. Late light before the storm.
Palette
Used in
The Inspector
Location 01
B
Approved
Plate 02Location
The enclosed verandah
Casement windows end to end, red timber floor, one lamp. Where the power goes out.
Palette
Used in
The Inspector
Location 02
B
Approved
08Sound
Score, sound, voice
| Cue | Title | In | Out | Length | Type | Notes |
|---|---|---|---|---|---|---|
| 1M1 | Arrival | 00:00:00 | 00:00:28 | 0:28 | Score | Low strings under the rain; thunder rolls in over Paddington. |
| 1M2 | Inspection | 00:00:28 | 00:01:00 | 0:32 | Score | A taut pulse. Every photo lands on the beat. |
| 1M3 | The Storm | 00:01:00 | 00:01:28 | 0:28 | Score | The power goes and the score drops to a heartbeat, then full brass. |
| SX1 | Weather | 00:00:00 | 00:01:28 | 1:28 | Sound design | Rain on a tin roof, thunder, the hum of the power going down. |
| 1M4 | End card | 00:01:28 | 00:01:52 | 0:24 | Score | One held note under the end card, then a sting for the tag. |
09The film
Master and phone cut
9:1610Deliverables
What went out
| Format × length | Fullmaster | 60seconds | 30seconds | 15seconds | 6bumper |
|---|---|---|---|---|---|
| 16:9 · WideSite, YouTube, pitch screens | |||||
| 9:16 · VerticalReels, TikTok, Stories | |||||
| 1:1 · SquareFeed, LinkedIn | |||||
| 4:5 · FeedPaid social |
IncludedOn requestEvery delivery: captions (SRT and burned-in), poster frames, thumbnails, end card, audio stems.
12Credits
Made by HAIFOTO
- Client
- EzyInsp Pro
- Film
- The Inspector
- Runtime
- 1:52
- Aspect
- 2.39:1
- Year
- 2026
- Delivered
- Master, phone cut, captions in English and Chinese
Crafts · all made by HAIFOTO
- Direction
- Story and script
- Storyboard
- Character and location design
- Style frames
- Original score
- Sound design and mix
- Voice
- Edit
- Colour and finishing
